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Could Google’s Latest Test Help Hotels Reclaim Direct Bookings? BON Hotels Thinks So

For years, hotels have faced an uphill battle against online travel agencies (OTAs) like Booking.com and Expedia. While these platforms bring visibility, they also demand high commissions and control pricing, making it difficult for hotels to drive direct bookings. Now, Google is testing a major shift that could disrupt this status quo:

March 20, 2025